Many people can grasp the general idea of search engine optimization (SEO) but still have no idea how to go about the entire process. Unfortunately, not knowing the basic do’s and don’ts in SEO will create problems for you and your website, later on, so you must learn them as soon as possible.
The basic concept of search engine optimization is that you can improve your site’s page ranking on search engines by using specific techniques and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should contact the desired results that you want to achieve in SEO.
Domain name importance
A good domain name, such as a dot com, can play a significant role in your site’s page ranking, so make sure that you invest in a good domain name. People tend to trust domain names such as a dot com more than other domain names, and thus, they tend to look for sites with this type of domain name. This can already give you an edge over your competition, so make sure that you invest in a good domain name.
Keyword is key
One of the more essential things you should remember when dealing with SEO is learning what keywords or tags to use for the association to your website. Knowing which keyword to associate with your site will help drive the right traffic to your site and make it easier for your site to get discovered by people online.
Once you have figured out what keywords you want to use, try to place them in critical locations, such as in the content or body of the title tag, since these are the places wherein search engines will give the most excellent weight in the entire optimization process. Also, try to use the keywords that you have chosen in your URL’s, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.
Try to avoid using keywords that are too general, for chances are, a lot of sites would be using the same keyword, and this will make it even more difficult for you to get high up in the rankings when you target general keywords, such as “lawyer”, or “music”.
Also, make sure that you don’t overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now monitoring this, and doing this can take your site out of the page rankings.
Relevant content is a must.
Your site’s content should be given a lot of importance, so do take the time to provide your site with relevant content to give your site the competitive edge to beat other sites that are also associated with your choice of keyword. Remember that other sites offer the same web content, so whoever delivers the more relevant and superior content will win over the site visitor.
You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords on certain parts of your content for you to be able to optimize your website so it would be discernable from other sites offering the same range.
Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can keep the traffic going from your site to another’s and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It does the exact opposite.
Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.