Keyword density is an indicator of the number of times the selected keyword appears on the web page. But mind you, keywords shouldn’t be overused but should be just sufficient enough to appear in important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page.
So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Learn About Keyword Density
Remember, that this rule applies to every page on your site. It also applies not just to one keyword but also to a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
- Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
- Go to the ‘Edit menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count. Write down the total number of words on the page.
- Now select the ‘Find’ function on the ‘Edit menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
- When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword on that page.
- Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Use Keywords In Page Titles
It is recommended to use keywords in page titles themselves. This title tag is different from a Meta tag, but it’s worth considering it concerning them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their name, for example, Microsoft’s Edge, Firefox, Chrome.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases and the content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service, or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth bookmarking.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Dedicating the first three positions for keywords in the title avoiding the stop words like ‘and, ‘at’ and the like is crucial in search engine optimization.