SEO is a new animal. Many ask me if SEO is a new science or mathematical discipline. Absolutely not, SEO is an art. That’s why you have the same odds to be successful in SEO like me or like anyone else.
Yet, there are some improved search engine ranks strategies that you may use to get higher search engine ranks. I can not assure those strategies will always work but they may certainly help get into the big guys game. Let me describe a few of them:
1. Links, links, links
– Even more important than the famous Donald Trumps. “Location, location, location”.
You must set a network of as many quality links to your sites as you can get. What are those quality links, you ask?
Quality links are links to your website from other sites with a competitive key phrase in the hyper link text, linked to different pages in your web site from sites with high search engine ranks.
You can build links with many like strategies such as affiliate marketing, exchanging links, articles submitting and others.
2. BE natural
– Search engines like natural behavior. The days of quick make money internet marketing cd are gone.
You will have to add pages and build links gradually and consistently. You must be patient to get higher search engine ranks.
3. Benchmark and audit
– There is only one thing in common for all the SEO experts. They all learn from their mistakes. Each of them has his own techniques of auditing and benchmarking.
You could never stop researching and developing. Indeed, the internet market is almost endless. Yet, so is the number of potential competitors.
Personally, I have a set of auditing, researching and developing actions I do each month for each of my sites. Surprisingly, it works.
Finally, you may use some tools to make things easier for you – from meta tags optimization services to article submitting services. Yet, those services cost money. I suggest you start doing the hard work by your self and slowly outsource some of the work. Good luck.
Inbound Links to Your Website for SEO
Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
- It helps to get your site listed in the search engine.
- It helps to boost your position in the search engine.
- It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.
Let me give you an example: Andrew was using the service at www.fajaar.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
- No links to the “link directory”.
- No link to a “related sites” page.
- No link to a “resources” page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless – it’s like that link doesn’t even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.