Many successful websites depend on returning visitors to account for a significant part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue melts away. Hence, keep your visitors coming back to your […]
You've only heard of the term crypto art or NFT recently because of the controversy surrounding this new type of art. In fact, in truth, Crypto art is the practice of presenting art on the blockchain network that has been going on for seven years. Crypto art is favored for its ability to verify ownership […]
The complete search engine optimization (SEO) process is often misunderstood by many people, which is why they often commit many SEO mistakes that can cost them their page ranking in search engines and lose the traffic volume of possible clients. SEO can help you direct traffic to your site, but getting them to stay is […]
There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick […]
SEO approaches are divided into two namely white hat and black hat SEO. White hatters are known to follow stringent guidelines in driving potential visitors into websites. They also abhor the methods used by black hatters and try to find more ways to avoid problems in searches and page rankings. White hat SEO can be […]
Search engine optimization and search engine marketing both are intrinsic parts of Internet marketing efforts. But there is some confusion as to which one is a better strategy in return on investment (ROI) terms. This article helps clear some of the doubts. SEO vs. SEM – The ROI Myth Busted Return on investment (ROI) is […]
Every search starts with a word, or more likely, a group of words. These words are called keywords and keywords are at the heart of SEO. To rank high in search results, you need to identify the most important key words or keyword phrases you're potentially customers are using to find your website, or more […]
Could spending thousands of dollars, and months of effort to improve your page ranking, lead to your URL being penalized or even black listed from a search engines index? If you are foolish enough to resort to questionable SEO strategies, or hire an SEO consultant who does; the answer is a resounding yes. There are […]
To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in: Title tags Meta-tags (keywords and descriptions) Headings (if used) Body text, and Alt-attribute in the image source tags When online marketing professionals optimize a […]
